Media can have a great influence on how we see and perceive the outside world and wine is not an exception. A 2009 study by Sonoma State University found that the film Sideways had a big, direct impact on the US wine industry, increasing the sales and the production of Pinot Noir by an astonishing 170% while causing a drop of price for Merlot based wines.
The film also, unintentionally, showed a new, modern way to communicate and talk about wines, grapes and styles, without being too technical and, more importantly, without using the specific channels of communication the industry normally relies on: wine magazines, books and now online reviews.
In the film there is a memorable scene where one of the main characters (Miles played by Paul Giamatti) brilliantly puts into words why Pinot Noir has so many, faithful devotees: an almost poetic reflection that transcends the fact that it is (only) a grape variety:
…“(Pinot Noir) It’s not a survivor like Cabernet Sauvignon, which can just grow anywhere and thrive, even when it's neglected. No, Pinot needs constant care and attention. You know? And in fact it can only grow in these really specific, little, tucked-away corners of the world. And — and only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot's potential can then coax it into its fullest expression. Then, I mean, oh, its flavours, they're just the most haunting and brilliant and thrilling and subtle and ancient on the planet.”…
In Vinarius we share this passion for Pinot Noir particularly those from its place of origin: Burgundy. There, in the southern part of the Cote de Beaune, we discovered a small producer, Claude Nouveau, who makes a variety of wonderful Pinot Noirs: from the straightforward and precise styled Hautes Cotes de Beaune to the more complex and full-bodied character such as Marange and Santenay premier Cru wine appellation. Come and join us to taste these and more in our next event: Pinot Noir Grand Wine Tasting.